CROFT
Analyze Your Packaging with AI.
Find Your Competitive Edge.
01PRODUCT UPLOAD02RIVAL SEARCH03AI ANALYSIS04OPTIMIZATION
Before
After
Suggested changes
CROFT
WILD HARVEST
SLOW CRUNCHPackScore / Live
89vs avg
Visibility & impact
81+38
Brand visibility88
Shelf standout81
Thumbnail legibility84
Less guessing.More evidence.
Upload one product photo and PackLens uses evidence-backed, same-tier competitor analysis to reveal your packaging strengths and make every next improvement sharper and more competitive.
Packlens12 evidence signals connected
Interactive evidence map for a packaging analysis
12 evidence signals connected
Upload one product photo and PackLens uses evidence-backed, same-tier competitor analysis to reveal your packaging strengths and make every next improvement sharper and more competitive.
PackScore / Live62vs avg
SHELF STANDOUT59
59
12 evidence signals connectedLIVE
SHELF STANDOUT59
MEMORY ANCHOR48
3M LEGIBILITY44
Evidence distribution62
62
SHELF STANDOUT59MEMORY ANCHOR483M LEGIBILITY44
Know if your pack will stand out— before it hits the shelf.
See the signals that shape shelf impact, benchmark them against the right competitors, and know what to improve before launch.
01
Your pack is your marketer on the shelf.
Help shoppers notice, understand, and remember your pack in seconds. Test its impact at real shelf distance.
02
PackScore 12-dimension scoring
Assess three core dimensions through 12 key metrics, calibrated against category benchmarks for clear, consistent packaging comparisons.
03
Turn Packaging Insights Into Growth
Turn packaging insights into practical improvements, move faster from analysis to execution, and build stronger shelf impact.
04
Same-tier competitor benchmark
Compare your pack with same-tier alternatives shoppers actually consider, and ground packaging decisions in the real purchase context.
Packaging Decisions with an AI Assistant
PackLens uses AI analysis and competitive intelligence to evaluate your packaging, clarify what matters, and guide what to improve next.
AI Packaging Analysis
Detect visual hierarchy, communication gaps, and design signals from one packaging image.
PackScore System
Break visibility and impact, information efficiency, and visual system into 12 evidence signals.
Same-tier Competitor Insights
Identify the packs shoppers are most likely to compare side by side, then benchmark visibility, messaging, design quality, and brand distinction against the closest competitors in your price tier.
Prioritized Optimization Plan
Rank packaging changes by expected impact and effort, so teams know what to improve first.
Packaging Optimization
Turn prioritized recommendations into an AI-assisted concept while preserving the pack’s core identity.
From insightto a visible difference
Compare packaging before and after, and explore new design directions.
POLAR · A brighter mango-lime identity
Golden yellow and lime green continue through a bold wordmark and mango-lime artwork for a clearer flavor expression.
Cape Cod · A bolder classic
The familiar lighthouse and chips remain, with a larger wordmark and deep blue blocks organizing flavor and pack size.
As I Am · A clearer botanical identity
The tree logo and green label remain, with a larger product name, rosemary artwork and gold details refining the hierarchy.
Palmer’s · A clearer skincare hierarchy
The orange logo and blue-purple palette remain, with a larger product name, cream artwork and clearer information grouping.
MORA · A natural coffee identity
From plain kraft to a forest-green identity, with typography and texture rooted in the coffee ritual.
FOLIO · A fresh identity for tea
Cobalt graphics and a bold wordmark bring a clearer visual hierarchy to a simple tea carton.
Choose your Packlens plan
Start free with 110 credits. Paid plans include the complete analysis workflow — choose the credit volume that fits.
Free
For first-time and light analysis needs.
0
- 110 credits for new Free accounts110 credits ≈ 3 reports or 5 optimized images
- Keep saved projects
- Account and workspace access
- Unlimited report exports
Plus
For individuals and regular analysis needs.
—
Monthly subscription · Auto-renews
- 1,000 credits every month1,000 credits ≈ 33 reports or 50 optimized images
- Real-time competitor data from e-commerce platforms
- Professional scoring across 3 core dimensions and 12 sub-dimensions
- In-depth competitor benchmarking reports and actionable optimization strategies
- One-click sharing of professional reports
Pro
For frequent analysis and continuous optimization.
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Monthly subscription · Auto-renews
- 3,500 credits every month3,500 credits ≈ 116 reports or 175 optimized images
- Real-time competitor data from e-commerce platforms
- Professional scoring across 3 core dimensions and 12 sub-dimensions
- In-depth competitor benchmarking reports and actionable optimization strategies
- One-click sharing of professional reports
- Better value per credit than Plus
Need more credits?Contact usor